GhostwriterWhat is a business book ghostwriter?

A ghostwriter is paid to write material credited to other people—copyright transfers from the ghostwriter to the author upon project completion and fees paid.

Ghostwritef5What sort of topics do you write about?

If there’s an opportunity to inject humor into whatever I write, I’ll take it. Business books are serious, but they can’t afford to be dull, and I want to have fun writing the book.

I enjoy writing business memoirs the most. And that’s because there’s a narrative. Other book topics I like are interpersonal communication, negotiation, decision-making, strategy, and leadership. I don’t write books for an academic- or technical-readership, nor digital marketing, despite how much it is in demand right now, but I’m happy to recommend a colleague who will.

Ghostwritef9How does business book ghostwriting work?

It can be as simple as you talk while I record your words and then shape them into an integrated narrative. However, this stage comes after discussions about purpose, topic, structure, and style.

The relationship between the author and the business book ghostwriter is of tremendous importance. Success depends upon clear communication and a good fit between the author and ghostwriter. And this is why it’s so crucial for us to meet. Your time is limited, yet your book will require some video conference time with me.

business book ghostwriter image 2What about confidentiality?

Confidentiality is standard practice in my business. I don’t disclose a ghostwriting-author relationship or titles I’ve ghostwritten without expressed permission.

Ghostwriters of personal histories and celebrity memoirs are sometimes given credit on the cover of the book “as told to,” or “written with,” or “edited by.” However, most ghostwritten business books are confidential, and the name of the ghostwriter does not appear.

Ghostwritef9How can I read something you’ve written?

I can’t list client work here because ghostwriting business books is a confidential profession. But you can read book reviews and my blog.

What reading my blog won’t tell you is about collaborative effort, idea generation, storytelling, research, and structuring that goes into creating a long-form book.

Your style can be anything from formal to funny. Every book is different: every client is unique.

Ghostwriter3What if you’re not available?

I have a few trusted colleagues I may be able to recommend if the project seems appropriate.

Ghostwritef6What should I look for in a business book ghostwriter?

A minimum requirement is someone who can write effectively and behave professionally. But that’s just the beginning, look for someone with whom you feel at ease. You’re paying a lot of money to have your book well-written and your ghostwriter should work from your vantage point and with your readership in mind. Finding the right match between author and ghostwriter is worth your time and effort.

Ghostwritef8What’s the right length for my business book?

Most of the books I write are between 125-200 pages, about 45,000-50,000 words. But the answer is it depends on what you want to achieve.

Consider who should read your book—and who shouldn’t. Thomas Piketty’s bestseller, Capital in the Twenty-First Century, runs to 696 pages.  Ken Blanchard and  M.D. Johnson Spencer’s small-format classic, The New One Minute Manager, is only 112 pages. Each of these books is aimed at a very different readership. One trend is toward shorter books for a busy audience.

What matters is to be interesting, have something of value for your reader, communicate what you have to say, and stay on point without being overly repetitive.

We live in a short-attention-span environment so if you have a lot of material, think about writing two or more books.

Ghostwritef5Will I make money from book sales?

Your nonfiction book could be a best seller. It helps for you to be well connected with a large following of eager book buyers and you’ve engaged a marketing or public relations firm to promote your book.

While mass book sales are nice to have, very few business-book clients expect to strike it rich that way. Instead, they want what the book can do for themselves and their businesses, such as enhanced professional stature, brand equity, or competitive advantage. A book opens doors to new possibilities. And new opportunities are where your book can pay for itself—many times over.

business book ghostwriter image 2How long will writing my business book take?

How long it will take depends upon what you want to say, your readership, complexity, length, and your availability. Writing your book takes time and effort. Allocate approximately nine months for a 50,000-word manuscript.

Each project is different, and the timing depends upon the entry point. You may have done significant work, or you may be at the concept stage. A solid outline of your entire book will get you to your destination faster. And creating an outline is one of our first orders of business.

A writer’s joke goes like this: This piece of writing is long because I didn’t have time to write it shorter. Business books are getting shorter, but it doesn’t necessarily mean that they take less effort to write well. Any piece of writing can improve with revision.

Clarity matters.

GhostwriterGetting started

Please write a sentence or two about your forthcoming book in the contact form.

I realize you’re a busy professional, and time is in short supply. But questions do need to be discussed. You can expect to significantly shorten your time investment by working with me as your business book ghostwriter.

Every project must have a beginning. And that beginning can be at a different point along a continuum. At one end, you may have vague ideas, rough notes, or an outline; at the other, a rough draft or an almost wholly revised work. However, all projects start with a discussion and review of existing material, if any.

If you and I decide to work together—after an initial discussion—I would draft a letter of intent to spell out my understanding of what you want and suggest the next steps in our project.

Please contact me, and let’s talk about your business book project.