Publishers want a book proposal, not a finished manuscript. A publisher’s business model seeks revenue from book sales. But business people see the value of their book in terms of what it will do for them and their companies. Self-publishing has many advantages for the business author. However, in this article, I’m going to tell you about the book proposal: what it is, and why you may not need one.
Some time ago, I rejoined a local Toastmasters club after a hiatus of some twelve years. Toastmasters International is a non-profit educational speakers’ organization offering a rich arena for its members to develop connection, confidence, and clarity, and also have some fun.These are life skills worth cultivating. Membership fees are low, which makes the organization open to almost everyone. Continue reading “Toastmasters value”
“NOW HEAR THIS.” The U.S. Navy uses this phrase to command attention over a ship’s speaker system. Attention is the first order of business whether you’re giving a speech, writing a headline, or attempting to flag down that snooty waiter. Continue reading “Now hear this! Attention first”
It doesn’t matter whether you’re writing a book, governing a country, running a business, becoming sick, or getting well, everything is in process. There are four repeating stages of just about anything. Do you know where you are in the cycle? Continue reading “Four stages of just about anything”
Any style guide’s purpose is to make writing understandable—with the possible exception of academic writing. Style Guide by The Economist offers sound advice for business writers, particularly for people writing articles. Continue reading “Style Guide”