Why should readers read your book? Every business book has a value proposition. Writing a one-sentence reply will help clarify your thinking. Most of us form opinions quickly. And this is true when it comes to business book titles and introductions. First impressions count.
How should you begin writing your business book?
Abraham Lincoln said, “Give me six hours to chop down a tree, and I will spend the first four hours sharpening the ax.” Fauzia Burke’s book, Online Marketing for Busy Authors: A Step-by-Step Guide, is about preparing to generate readership for your book.