Business book titles

Why should readers read your book? Every business book has a value proposition. Writing a one-sentence reply will help clarify your thinking. Most of us form opinions quickly. And this is true when it comes to business book titles and introductions. First impressions count. First impressions have a habit of sticking. Just about every salesperson has heard that… Continue reading Business book titles

How to hire a ghostwriter

Whether you’re looking to hire a ghostwriter for business or memoir, take your time finding the right person for you. A client-author recently explained to me how projects fail at the beginning, not at the end. Why is that? Poor initial decision-making. Don’t leave it up to someone else to make your ghostwriter hiring decisions for you. Hiring your ghostwriter is… Continue reading How to hire a ghostwriter