“Any organization that won’t take the trouble to be both clear and personal in its writing will lose friends, customers, and money.” — William Zinsser, in his 30th-anniversary classic, On Writing Well: The Classic Guide to Writing Nonfiction
Why should readers read your book? Every business book has a value proposition. Writing a one-sentence reply will help clarify your thinking. Most of us form opinions quickly. And this is true when it comes to business book titles and introductions. First impressions count.
You’d think promoting counter-urgency in business would be as popular as a middle-of-the-night-car-alarm-wake-up-call. Do a news search on “slow and business” and you get nothing but misery, pain, and frustration. Don’t we associate slow with failure, inefficiency; and perhaps worse — laziness?
Have a purpose Purpose, relevancy, and ideas in business writing In the 1987 comedy, Planes, Trains, and Automobiles, stressed marketing executive, Neal Page (Steve Martin), is reluctantly trapped in a shared hotel room with an optimistic and talkative curtain-ring salesman, Del Griffith (John Candy). Del can’t stop talking about the boring details of his life. Eventually… Continue reading Purpose, relevancy, and ideas
A dangerous book Which messages cause people to comply? Robert Cialdini’s new book addresses this question. Pre-Suasion is a revolutionary way to influence and persuade. Pre-suasion operates by creating favorable conditions a few moments before trying to influence. This is a powerful book, and not without its ethical concerns.
Publishers want a book proposal, not a finished manuscript. A publisher’s business model seeks revenue from book sales. But business people see the value of their book in terms of what it will do for them and their companies. Self-publishing has many advantages for the business author. However, in this article, I’m going to tell you… Continue reading Should I write a business book proposal?
How should you begin writing your business book?
It doesn’t matter whether you’re writing a book, governing a country, running a business, becoming sick, or getting well, everything is in process. There are four repeating stages of just about anything. Do you know where you are in the cycle?
Everyone needs to decide, yet deciding is no simple matter. In Decisive: How to make better choices in life and work, Chip and Dan Heath explain why the process of decision making is more effective than analysis. They then go on to show what a nuanced process looks like. In this short and popular book,… Continue reading Decisive