Publishers want a book proposal, not a finished manuscript. A publisher’s business model seeks revenue from book sales. But business people see the value of their book in terms of what it will do for them and their companies. Self-publishing has many advantages for the business author. However, in this article, I’m going to tell you about the book proposal: what it is, and why you may not need one.
How should you begin writing your business book? Continue reading “Beginning your business book”
“NOW HEAR THIS.” The U.S. Navy uses this phrase to command attention over a ship’s speaker system. Attention is the first order of business whether you’re giving a speech, writing a headline, or attempting to flag down that snooty waiter. Continue reading “Now hear this! Attention first”