The art of persuasion 2: How to argue

What is an argument? In the Argument Clinic, a sketch from Monty Python’s Flying Circus, an absurdist comedy series, a man pays for a five-minute argument. The customer goes to a room where a man behind a desk hurls abuse at him. The customer interrupts saying he paid for a five-minute argument, and this is… Continue reading The art of persuasion 2: How to argue

Distraction and concentration

Concentration is at a premium in an increasingly distracted world. And this is why writing a book is so difficult for the busy professional. Writing a book requires long periods of distraction-free thinking-time, focus, and solitude. Author, Mihaly Csikszentmihalyi, termed Flow as a state of hyper-concentration where we lose all sense of time. We become what… Continue reading Distraction and concentration

Purpose, relevancy, and ideas

Have a purpose Purpose, relevancy, and ideas in business writing In the 1987 comedy, Planes, Trains, and Automobiles, stressed marketing executive, Neal Page (Steve Martin), is reluctantly trapped in a shared hotel room with an optimistic and talkative curtain-ring salesman, Del Griffith (John Candy). Del can’t stop talking about the boring details of his life. Eventually… Continue reading Purpose, relevancy, and ideas

Payoff

Payoff: The hidden logic that shapes our motivations by Dan Ariely is a short book about meaning and motivation. The central thesis is that intrinsic motivators shape long-term beneficial results, whereas extrinsic rewards don’t. This small-format TED book is a companion to Dan Ariely’s TED Talks online. At 103 pages, it’s a quick read, something you… Continue reading Payoff

Perfectionism stops you from starting

Perfectionism will kill your writing. Perfectionists are quick to judge, and that can be a good thing under certain conditions. But not when writing the first draft. First drafts aren’t meant to be publishable. Writers must learn to tolerate half-baked ideas and ill-constructed sentences in the beginning. Writing is rewriting. Perfectionists tend to have unrealistic expectations… Continue reading Perfectionism stops you from starting

Should I write a business book proposal?

Publishers want a book proposal, not a finished manuscript. A publisher’s business model seeks revenue from book sales. But business people see the value of their book in terms of what it will do for them and their companies. Self-publishing has many advantages for the business author. However, in this article, I’m going to tell you… Continue reading Should I write a business book proposal?