George Orwell once wrote that a classical education would be impossible without corporal punishment. Maybe that’s why it isn’t taught in schools today. A classical education was demanding. It included rhetoric: the art of effective speaking and writing.
What is an argument? In the Argument Clinic, a sketch from Monty Python’s Flying Circus, an absurdist comedy series, a man pays for a five-minute argument. The customer goes to a room where a man behind a desk hurls abuse at him. The customer interrupts saying he paid for a five-minute argument, and this is… Continue reading The art of persuasion 2: How to argue
“Any organization that won’t take the trouble to be both clear and personal in its writing will lose friends, customers, and money.” — William Zinsser, in his 30th-anniversary classic, On Writing Well: The Classic Guide to Writing Nonfiction
Concentration is at a premium in an increasingly distracted world. And this is why writing a book is so difficult for the busy professional. Writing a book requires long periods of distraction-free thinking-time, focus, and solitude. Author, Mihaly Csikszentmihalyi, termed Flow as a state of hyper-concentration where we lose all sense of time. We become what… Continue reading Distraction and concentration
Why should readers read your book? Every business book has a value proposition. Writing a one-sentence reply will help clarify your thinking. Most of us form opinions quickly. And this is true when it comes to business book titles and introductions. First impressions count.
Have a purpose Purpose, relevancy, and ideas in business writing In the 1987 comedy, Planes, Trains, and Automobiles, stressed marketing executive, Neal Page (Steve Martin), is reluctantly trapped in a shared hotel room with an optimistic and talkative curtain-ring salesman, Del Griffith (John Candy). Del can’t stop talking about the boring details of his life. Eventually… Continue reading Purpose, relevancy, and ideas
Payoff: The hidden logic that shapes our motivations by Dan Ariely is a short book about meaning and motivation. The central thesis is that intrinsic motivators shape long-term beneficial results, whereas extrinsic rewards don’t. This small-format TED book is a companion to Dan Ariely’s TED Talks online. At 103 pages, it’s a quick read, something you… Continue reading Payoff
Lost in the mists of time our ancestors came up with an astonishing idea. Better to trade with neighboring tribes than to club them over the head and take their stuff.
Perfectionism will kill your writing. Perfectionists are quick to judge, and that can be a good thing under certain conditions. But not when writing the first draft. First drafts aren’t meant to be publishable. Writers must learn to tolerate half-baked ideas and ill-constructed sentences in the beginning. Writing is rewriting. Perfectionists tend to have unrealistic expectations… Continue reading Perfectionism stops you from starting
Publishers want a book proposal, not a finished manuscript. A publisher’s business model seeks revenue from book sales. But business people see the value of their book in terms of what it will do for them and their companies. Self-publishing has many advantages for the business author. However, in this article, I’m going to tell you… Continue reading Should I write a business book proposal?