Negotiating the Impossible

If you’ve ever tried to convince someone of your point of view (and who hasn’t?), then Negotiating the Impossible: How to Break Deadlocks and Resolve Ugly Conflicts (without money or muscle) by Deepak Malhotra is a must-read. Negotiating the Impossible is a high-value book that offers its readers accessible and practical lessons in the art of negotiation.… Continue reading Negotiating the Impossible

Payback: Debt and the Shadow Side of Wealth

Margaret Atwood’s book, Payback: Debt and the Shadow Side of Wealth, is fascinating. Her list of glittering prizes is long. The reader is treated to a mature voice, a voice of wisdom, and playfulness. In other words, she knows how to tell a good story. Debtors and creditors are joined at the hip. Debit and credit… Continue reading Payback: Debt and the Shadow Side of Wealth

Payoff

Payoff: The hidden logic that shapes our motivations by Dan Ariely is a short book about meaning and motivation. The central thesis is that intrinsic motivators shape long-term beneficial results, whereas extrinsic rewards don’t. This small-format TED book is a companion to Dan Ariely’s TED Talks online. At 103 pages, it’s a quick read, something you… Continue reading Payoff

Pre-Suasion by Robert Cialdini

A dangerous book Which messages cause people to comply? Robert Cialdini’s new book addresses this question. Pre-Suasion is a revolutionary way to influence and persuade. Pre-suasion operates by creating favorable conditions a few moments before trying to influence. This is a powerful book, and not without its ethical concerns. I’ll get to that in a minute. A conjurer intentionally misdirects an… Continue reading Pre-Suasion by Robert Cialdini

The Master Communicator’s Handbook

Whether you’re speaking to a child about putting on her shoes, or you’re the head of an organization trying to solve a global problem, you need to understand and be understood. The Master Communicator’s Handbook, by Teresa Erickson and Tim Ward, is written primarily for professionals who need to communicate better. Yet anyone can learn from… Continue reading The Master Communicator’s Handbook

Phishing for Phools

There’s a sucker born every minute. Whether circus promoter P.T. Barnum actually uttered those words is a matter of dispute. Yet there is reason to beware. Phishing for Phools is crammed with examples of beastly things intelligent evil doers do to unsuspecting, lazy, or naïve folks. And it’s these stories from personal finance, medicine, politics, banking,… Continue reading Phishing for Phools

The Lean Product Playbook

The Lean Product Playbook: How to innovate with Minimum Viable Products and Rapid Customer Feedback, by Dan Olsen, is aimed at software developer teams. But it has much to say to anyone building and marketing a product or service. Mr. Olsen brings engineering precision and thoroughness to this step-by-step guide to building innovative products. He began… Continue reading The Lean Product Playbook

Online Marketing for Busy Authors

Abraham Lincoln said, “Give me six hours to chop down a tree, and I will spend the first four hours sharpening the ax.” Fauzia Burke’s book, Online Marketing for Busy Authors: A Step-by-Step Guide, is about preparing to generate readership for your book. Writers like to write. Even the thought of building a personal brand and getting into… Continue reading Online Marketing for Busy Authors