Business Book Ghostwriter https://www.christopherrichards.com Christopher Richards Ink: Ghostwriting for business leaders Fri, 30 Oct 2020 04:17:46 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.3 https://www.christopherrichards.com/wp-content/uploads/2016/08/logo-blue-150x150.jpg Business Book Ghostwriter https://www.christopherrichards.com 32 32 The art of persuasion 1: Rhetoric https://www.christopherrichards.com/rhetoric-art-persuasion-1/ Fri, 14 Dec 2018 23:48:11 +0000 https://christopherrichards.com/?p=2811 George Orwell once wrote that a classical education would be impossible without corporal punishment. Maybe that’s why it isn’t taught in schools today.  A classical education was demanding. It included rhetoric: the art of effective speaking and writing. Rhetoric’s goal is to persuade. Effective communication will always be a vital business skill because business is ... Read more

The post The art of persuasion 1: Rhetoric appeared first on Business Book Ghostwriter.

]]>
The art of persuasion 2: How to argue https://www.christopherrichards.com/art-persuasion-2-argue/ Fri, 14 Dec 2018 19:23:53 +0000 https://christopherrichards.com/?p=3026 What is an argument? In the Argument Clinic, a sketch from Monty Python’s Flying Circus, an absurdist comedy series, a man pays for a five-minute argument. The customer goes to a room where a man behind a desk hurls abuse at him. The customer interrupts saying he paid for a five-minute argument, and this is ... Read more

The post The art of persuasion 2: How to argue appeared first on Business Book Ghostwriter.

]]>
Labels: A necessary evil https://www.christopherrichards.com/labels-necessary-evil/ Sat, 29 Sep 2018 20:53:22 +0000 https://christopherrichards.com/?p=3344 Lawyer and politician, Arlen Specter, started as a Democrat, then became a Republican, and then went back to being a Democrat again. As you can imagine, he resisted being labeled. What he actually said was, “I don’t like labels. I think they conceal more than they reveal — sort of like a bikini.” Labels limit ... Read more

The post Labels: A necessary evil appeared first on Business Book Ghostwriter.

]]>
Plan your whole business book https://www.christopherrichards.com/plan-business-book/ Fri, 28 Sep 2018 17:27:54 +0000 https://christopherrichards.com/?p=2598 “Any organization that won’t take the trouble to be both clear and personal in its writing will lose friends, customers, and money.” — William Zinsser, in his 30th-anniversary classic, On Writing Well: The Classic Guide to Writing Nonfiction Enthusiasm, drive, and energy are virtues. Yet unbridled drive can turn into impatience. Impatience can lead you to ... Read more

The post Plan your whole business book appeared first on Business Book Ghostwriter.

]]>
Distraction and concentration https://www.christopherrichards.com/concentration-and-solitude/ Thu, 23 Aug 2018 20:52:11 +0000 https://christopherrichards.com/?p=3856 Concentration is at a premium in an increasingly distracted world. And this is why writing a book is so difficult for the busy professional. Writing a book requires long periods of distraction-free thinking-time, focus, and solitude. Author, Mihaly Csikszentmihalyi, termed Flow as a state of hyper-concentration where we lose all sense of time. We become what ... Read more

The post Distraction and concentration appeared first on Business Book Ghostwriter.

]]>
Business book titles https://www.christopherrichards.com/business-book-titles/ Fri, 03 Aug 2018 01:01:53 +0000 https://christopherrichards.com/?p=2307 Why should readers read your book? Every business book has a value proposition. Writing a one-sentence reply will help clarify your thinking. Most of us form opinions quickly. And this is true when it comes to business book titles and introductions. First impressions count. First impressions have a habit of sticking. Just about every salesperson has heard that ... Read more

The post Business book titles appeared first on Business Book Ghostwriter.

]]>
How to hire a ghostwriter https://www.christopherrichards.com/hire-business-ghost/ Tue, 24 Apr 2018 15:41:03 +0000 https://christopherrichards.com/?p=2302 Whether you’re looking to hire a ghostwriter for business or memoir, take your time finding the right person for you. A client-author recently explained to me how projects fail at the beginning, not at the end. Why is that? Poor initial decision making. Don’t leave it up to someone else to make your ghostwriter hiring decisions for you. Hiring your ghostwriter ... Read more

The post How to hire a ghostwriter appeared first on Business Book Ghostwriter.

]]>
Slow down, get smart https://www.christopherrichards.com/slow-get-smart/ Thu, 01 Mar 2018 00:48:03 +0000 https://christopherrichards.com/?p=2304 You’d think promoting counter-urgency in business would be as popular as a middle-of-the-night-car-alarm-wake-up-call. Do a news search on “slow and business” and you get nothing but misery, pain, and frustration. Don’t we associate slow with failure, inefficiency; and perhaps worse — laziness? Speed worship We love speed. We have speed dating, speed networking and fast ... Read more

The post Slow down, get smart appeared first on Business Book Ghostwriter.

]]>
If I understood you… https://www.christopherrichards.com/if-i-understood-you-by-alan-alda-review/ Thu, 18 Jan 2018 01:22:46 +0000 https://christopherrichards.com/?p=3767 Reviewed by Christopher Richards The single biggest problem in communication is the illusion that it has taken place. Alan Alda uses this epigraph, usually attributed to George Bernard Shaw, to orient the reader. If I understood you, would I have this look on my face? My adventures in the art and science of relating and ... Read more

The post If I understood you… appeared first on Business Book Ghostwriter.

]]>
Incubation: The slow zone https://www.christopherrichards.com/incubation-slow-zone/ Sat, 29 Jul 2017 16:07:35 +0000 https://christopherrichards.com/?p=2497 Life cycles of organizations, people, businesses and products, have predictable stages. Each stage is in conflict with other stages. Let’s use a business as our example. Our founder gets a vague idea, a gut feeling or intuition. Once the half-baked idea surfaces, she mulls it over. This stage is necessarily purposeless. It’s more about discovery ... Read more

The post Incubation: The slow zone appeared first on Business Book Ghostwriter.

]]>