business book reviews – Business Book Ghostwriter https://www.christopherrichards.com Christopher Richards Ink: Ghostwriting for business leaders Fri, 13 Nov 2020 06:06:50 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.3 https://www.christopherrichards.com/wp-content/uploads/2016/08/logo-blue-150x150.jpg business book reviews – Business Book Ghostwriter https://www.christopherrichards.com 32 32 If I understood you… https://www.christopherrichards.com/if-i-understood-you-by-alan-alda-review/ Thu, 18 Jan 2018 01:22:46 +0000 https://christopherrichards.com/?p=3767 Reviewed by Christopher Richards The single biggest problem in communication is the illusion that it has taken place. Alan Alda uses this epigraph, usually attributed to George Bernard Shaw, to orient the reader. If I understood you, would I have this look on my face? My adventures in the art and science of relating and ... Read more

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Payoff https://www.christopherrichards.com/payoff-dan-ariely/ Wed, 19 Oct 2016 18:33:55 +0000 https://christopherrichards.com/?p=2669 Reviewed by Christopher Richards Payoff: The hidden logic that shapes our motivations by Dan Ariely is a short book about meaning and motivation. The central thesis is that intrinsic motivators shape long-term beneficial results, whereas extrinsic rewards don’t. This small-format TED book is a companion to Dan Ariely’s TED Talks online. At 103 pages, it’s a ... Read more

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Pre-Suasion by Robert Cialdini https://www.christopherrichards.com/review-pre-suasion-robert-cialdini/ Tue, 06 Sep 2016 20:13:15 +0000 https://christopherrichards.com/?p=2508 Reviewed by Christopher Richards A dangerous book Which messages cause people to comply? Robert Cialdini’s new book addresses this question. Pre-Suasion is a revolutionary way to influence and persuade. Pre-suasion operates by creating favorable conditions a few moments before trying to influence. This is a powerful book, and not without its ethical concerns. I’ll get to that ... Read more

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The Master Communicator’s Handbook https://www.christopherrichards.com/master-communicators-handbook/ Thu, 28 Jul 2016 17:53:23 +0000 https://christopherrichards.com/?p=2283 Reviewed by Christopher Richards Your message won’t speak for itself Whether you’re speaking to a child about putting on her shoes, or you’re head of an organization trying to solve a global problem, you need to understand and be understood. The Master Communicator’s Handbook, by Teresa Erickson and Tim Ward is written primarily for professionals ... Read more

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Negotiating the Impossible https://www.christopherrichards.com/negotiating/ Thu, 12 May 2016 23:55:28 +0000 https://christopherrichards.com/?p=2088 Reviewed by Christopher Richards Conflict is a fact of life If you’ve ever tried to convince someone of your point of view, (and who hasn’t?) then Negotiating the Impossible: How to Break Deadlocks and Resolve Ugly Conflicts (without money or muscle) by Deepak Malhotra is a must-read. Negotiating the Impossible is a high-value book which ... Read more

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Online Marketing for Busy Authors https://www.christopherrichards.com/online-marketing-busy-authors/ Sat, 30 Apr 2016 23:25:27 +0000 https://christopherrichards.com/?p=2000 Reviewed by Christopher Richards “Give me six hours to chop down a tree, and I will spend the first four hours sharpening the ax,” said Abraham Lincoln. Fauzia Burke’s book, Online Marketing for Busy Authors: A Step-by-Step Guide, is about preparing to generate readership for your book. Writers like to write. Even the thought of ... Read more

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Style Guide https://www.christopherrichards.com/style-guide-economist-books/ Mon, 11 Apr 2016 17:03:55 +0000 https://christopherrichards.com/?p=1873 Reviewed by Christopher Richards Style Guide by The Economist offers sound advice for business writers, particularly for people writing articles. Catch the attention of the reader and then get straight into the article. Do not spend several sentences clearing your throat. Readers are interested in what you have to say. The way you say it ... Read more

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The Lean Product Playbook https://www.christopherrichards.com/lean-product-playbook/ Tue, 29 Mar 2016 01:21:41 +0000 https://christopherrichards.com/?p=1846 Reviewed by Christopher Richards The Lean Product Playbook: How to innovate with Minimum Viable Products and Rapid Customer Feedback, by Dan Olsen, is aimed at software developer teams. But it has much to say to anyone building and marketing a product or service. Mr. Olsen brings engineering precision and thoroughness to this step-by-step guide to ... Read more

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The End of Average https://www.christopherrichards.com/the-end-of-average/ Mon, 21 Mar 2016 23:43:20 +0000 https://christopherrichards.com/?p=1724 Reviewed by Christopher Richards The End of Average by Todd Rose is about a widespread institutional perception of how individuality doesn’t matter, and why it should. Mr. Rose’s book could have been called, How We Came to Have Screwed-up Ideas, and What to Do About Them. Instead of building systems to fit the individual, organizations still ... Read more

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Decisive https://www.christopherrichards.com/decisive/ Mon, 21 Mar 2016 23:39:17 +0000 https://christopherrichards.com/?p=1722 Reviewed by Christopher Richards Everyone needs to decide, yet deciding is no simple matter. In Decisive: How to make better choices in life and work, Chip and Dan Heath explain why the process of decision making is more effective than analysis. They then go on to show what a nuanced process looks like. In this ... Read more

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