The Lean Product Playbook: How to innovate with Minimum Viable Products and Rapid Customer Feedback, by Dan Olsen, is aimed at software developer teams. But it has much to say to anyone building and marketing a product or service. Mr. Olsen brings engineering precision and thoroughness to this step-by-step guide to building innovative products. He began… Continue reading The Lean Product Playbook
Author: CPWR
Online Marketing for Busy Authors
Abraham Lincoln said, “Give me six hours to chop down a tree, and I will spend the first four hours sharpening the ax.” Fauzia Burke’s book, Online Marketing for Busy Authors: A Step-by-Step Guide, is about preparing to generate readership for your book. Writers like to write. Even the thought of building a personal brand and getting into… Continue reading Online Marketing for Busy Authors
Style Guide
Style Guide by The Economist offers sound advice for business writers, particularly for people writing articles. A consistent style of communication across an enterprise fosters confidence and clarity. Consequently, employees and contributors need guidance. In-house style guides range from a simple style sheet of formatting instructions to broad resources drawn from The Gregg Reference Manual.… Continue reading Style Guide
Self and Others
RD Laing’s Self and Others isn’t what you’d think of as a business book. But with increasing interest in leadership self-development, it has a place. With examples from clinical experience and theory, existential literature, fine art, and children’s stories, R. D. Laing illustrates how conformity pressures act upon individuals in society. Authority figures judge others and create… Continue reading Self and Others