510.962.3590

 


"Christopher Richards came referred to us. We liked his approach for our website copy. Next, we asked him to write some radio ads. He knows what he is doing. Not only did he write them, he found a great voice over talent; and even produced the radio spots for us. He specializes in writing, but he has a solid background in communication of all sorts. We recommend him."

Paul Gaza
Midway Automotive
Stone Lake, Wisconsin

 

60-second radio script

Image

 

 Image Client: Midway Automotive 

FEMALE VO: I’m not saying all men are like this, but MY husband will drive his car until it breaks.
SFX: (SOUND OF CAR MISFIRING/ BREAKING DOWN)

We waited FOUR HOURS for the tow truck to arrive last time in 90 degree heat!

SFX: (TRAFFIC NOISE- HONKING)

FEMALE VO: ...that’s when I put my foot down. Safety matters to me. It was time to visit Dave and Paul.

SFX: (MUSIC IN BACKGROUND UP)

FEMALE VO:  Right now Midway Automotive has a SUMMER SAFETY SPECIAL

They’ll check your vehicle’s brakes, suspension, change the oil and do a whole lot more for one affordable price, $82.98 tax included. 

Dave and Paul are a friendly father-and-son team who've been in business for twenty-five years. 

They want you to be safe on the road this season. 

So, don’t wait. 

Save on Dave and Paul’s SUMMER SAFETY SPECIAL at Midway Automotive — a Triple A (AAA) approved repair shop. 

Tell them you heard about the special on the radio and get an extra $15 in savings.

CALL 715-865-2581, that’s 715-865-2581, or just come on down.

SFX: (MUSIC OUT)

 
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